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Wallpaper UK: A Complete Guide to Styles, Rooms & Application

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Looking to refresh your walls with something more stylish than paint? Wallpaper is making a major comeback in UK homes, offering endless possibilities for colour, texture, and pattern. From bold jungle prints to soft florals, wallpaper can transform any room—whether you’re styling a cosy flat or a classic British terrace.

In this guide, we’ll explore:

  • The most popular wallpaper styles in the UK

  • Where to use wallpaper in your home for maximum impact

  • The difference between paste the wall and paste the paper wallpapers

  • Practical tips on measuring your walls, understanding wallpaper materials like vinyl and non-woven, and what to expect in terms of cost per roll

Whether you're a first-time decorator or planning your next interior update, this guide will help you choose the perfect wallpaper with confidence.

What are Some Popular Wallpaper Styles in The UK?

When it comes to wallpaper trends in the UK, homeowners are embracing everything from bold botanicals to minimalist murals. Here are some of the most loved styles right now:

Floral Wallpapers

Floral wallpaper remains a timeless favourite in British homes. Whether it’s soft, vintage-inspired blooms or bold botanical prints, floral designs add warmth and charm to any interior. They’re especially popular in bedrooms, living rooms, and hallways—bringing a sense of garden-inspired tranquillity indoors. 

May Meadow, Floral Mural Wallpaper in pink featured in apartment living room

Featured: May Meadow, Floral Mural Wallpaper

Jungle Wallpapers

For those drawn to adventurous, tropical vibes, jungle wallpapers are a bold and uplifting choice. Featuring vibrant foliage, exotic animals, and lush greens, they add instant energy to a space. These designs are especially loved in children’s bedrooms, playrooms, or creative home offices.

Jungle Land, Mural Wallpaper featured in living room

Featured: Jungle Land, Mural Wallpaper

For more inspiration, read our guide on “Jungle wallpapers you’ll love for your home”!

Mural Wallpapers

Mural wallpapers are ideal for creating a statement wall with visual impact. From calming landscapes to abstract art, these large-scale designs tell a story and instantly elevate a room. They’re a stylish choice for living rooms, entrances, or above a bed. 

An Old World Arboretum, Watercolour Mural Wallpaper

Featured: An Old World Arboretum, Watercolour Mural Wallpaper

Geometric Wallpapers

Geometric wallpaper adds a contemporary, structured look to interiors. From soft curves to bold angles, these designs bring rhythm and clarity—perfect for modern kitchens, dining areas, and workspaces.

Arcadian Harmony, Geometric Wallpaper featured in modern kitchen area

Featured: Arcadian Harmony, Geometric Wallpaper

Nature Wallpapers

Nature-inspired wallpapers are a top choice for creating serene, calming interiors. Think leafy prints, earth tones, and gentle textures that mimic the outdoors. Ideal for living rooms, bedrooms, or even bathrooms, they help reconnect your home with nature.

Heather Fern, Pattern Wallpaper featured in bedroom behind the green sage bed

Featured: Heather Fern, Pattern Wallpaper

Popular Rooms for Wallpaper in The UK Homes

Wallpaper continues to be a favourite way for UK homeowners to add style, colour, and texture—especially with the versatility of paste the wall application. Here’s how it’s being used in different rooms:

Bathroom

In UK homes—especially where bathrooms can be compact—wallpaper is a smart way to introduce pattern and personality. From cloakrooms to main bathrooms, wallpaper can turn plain walls into elegant features.

Botanical or coastal prints like Coastal Shorelines, Pattern Wallpaper are perfect for creating a serene, spa-like feel.

Coastal Shorelines, Pattern Wallpaper featured in bathroom as the mirror wall

Featured: Coastal Shorelines, Pattern Wallpaper

Kitchen

The kitchen is often the social hub in British homes, especially in open-plan layouts. Wallpaper is an increasingly popular way to define dining zones or add texture behind shelves and worktops. Designs like Saltwater Foliage, Pattern Wallpaper bring warmth and character to spaces that might otherwise feel functional.

Saltwater Foliage, Pattern Wallpaper featured in dining area

Featured: Saltwater Foliage, Pattern Wallpaper

Explore our kitchen wallpaper collection that suits everything from cosy breakfast nooks to open-plan layouts.

Bedroom

Bedrooms in the UK are being transformed into restful retreats with the help of wallpaper. A feature wall behind the bed can act as a focal point, while full-room coverage adds a cocooning effect. Calming prints like Saltwater Blooms, Mural Wallpaper are especially suited to creating a soft, layered look.

Saltwater Blooms, Pattern Wallpaper featured in bedroom

Featured: Saltwater Blooms, Pattern Wallpaper

Elevate your bedroom with our curated collection of exquisite bedroom wallpaper designs, meticulously blending timeless elegance with modern design sensibilities.

Kid’s Room

Children’s rooms are full of imagination—and wallpaper helps bring those ideas to life. UK parents are choosing playful designs that can grow with their children, from nurseries to pre-teens. Designs like the Fernwood Botanical, Pattern Wallpaper combine charm and creativity, perfect for spaces that evolve over time. 

Fernwood, Botanical Pattern Wallpaper featured in multifunction twin kid's bedroom

Featured: Fernwood, Botanical Pattern Wallpaper

Living Room

Living rooms in British homes—whether a cosy cottage or contemporary flat—are ideal for wallpaper that makes a statement. Wallpaper is often used to highlight chimney breasts, alcoves, or large feature walls. A striking design like Leopard Landscape, Mural Wallpaper adds instant character to the heart of the home.

Pebble Form, Abstract Mural Wallpaper featured in japandi small living room area

Featured: Pebble Form, Abstract Mural Wallpaper

Take a look at our living room wallpapers and find something that matches your style!

How Much Does Wallpaper Cost in The UK?

At Hello Circus, wallpaper prices start from GBP60 per square metre. The total cost will depend on the size of your wall and the type of wallpaper material you choose.

To find out the exact cost for your space, simply use our wallpaper visualiser. Just key in your wall width and height, and it will instantly calculate the price for you.

If you're selecting a mural design, you can even highlight the specific area you’d like, so you’ll know exactly how your wallpaper will look before you check out.

How to Calculate How Much Wallpaper You Need

Before purchasing, it’s important to measure your wall accurately to avoid over- or under-ordering. Here’s a simple way to get started:

  1. Measure the width of the wall from edge to edge

  2. Measure the height from floor to ceiling

  3. Allow for extra (about 10cm) to account for trimming and pattern matching

Head over to our guide on “How to measure your wall for wallpaper” for more examples! Or reach out if you have any questions.

Why should I buy wallpapers from Hello Circus?

We combine thoughtful design with durable materials to meet the needs of local homeowners:

  • High quality: Printed on durable non-woven paper and reinforced with nylon fibres

  • Soft matte finish: Non-reflective and elegant

  • Safe for families: VOC-free, PVC-free, and stain-resistant

  • Antimicrobial protection: Added hygiene for your home

  • Washable and fade-resistant: Easy to clean and long-lasting

  • Fire-rated: Compliant with EN ISO 11925-2 standards

Read more about our wallpaper materials and check out our Ultimate Guide to Wallpapers for answers to the most commonly asked questions about wallpapers.

Can I create custom wallpapers with Hello Circus?

Yes, we’d love to help bring your vision to life. If you have a specific design, artwork, or concept in mind, our in-house studio can turn it into a bespoke wallpaper tailored to your space. Simply share your idea with us, and we’ll work closely with you to create a design that fits your style and wall dimensions perfectly. Pricing is calculated per square metre, so you only pay for what you need. Feel free to reach out — we’re here to guide you through the process and help you create a wallpaper that’s truly one of a kind.

What is the difference between non-woven and heavy duty textured vinyl wallpaper?

At Hello Circus, we offer two premium wallpaper materials to suit different spaces and needs.

Our non-woven matte wallpaper (155 g per m²) is breathable, PVC-free, and reinforced with nylon fibres for durability. It has a soft, low-sheen matte finish with a protective varnish that makes it washable and easy to maintain. Printed with Greenguard Gold certified, VOC-free inks, it’s a safe, eco-friendly choice — especially for bedrooms and children’s rooms. It’s also dry removable for easy updates.

Our heavy-duty textured vinyl wallpaper (350 g per m²) features a subtle linen emboss and is built to handle more demanding spaces. Moisture-resistant, scrub-resistant, and fire-rated, it’s ideal for bathrooms, kitchens, and commercial environments. It also includes antimicrobial protection and is dry removable like our non-woven option.

Read more about our wallpaper materials.

What’s the Difference Between Paste the Wall and Paste the Paper Wallpaper?

When choosing wallpaper, one of the first decisions UK homeowners face is whether to go with paste the wall or paste the paper. Here's how the two methods compare:

Paste the Wall Wallpaper

With this method, wallpaper adhesive is applied directly to the wall before hanging the wallpaper. It’s generally:

  • Quicker and cleaner to install

  • Easier to reposition during application

  • Ideal for DIY decorators or renters

  • Less messy, as there’s no soaking time

Paste the Paper Wallpaper

In contrast, paste the paper wallpaper requires applying adhesive to the back of the wallpaper itself, which is then left to soak before being applied to the wall. This method:

  • Is more traditional and used with some delicate or vintage papers

  • Takes more time and can be trickier to handle, especially for beginners

  • May require a pasting table and extra prep

At Hello Circus, we specialise in paste the wall wallpaper, offering a collection that’s easy to install, remove, and refresh. It’s a practical and stylish solution for modern British homes.

Want to learn more? Read our full guide: Paste the Wall Wallpaper: Everything You Need to Know

Find the Perfect Wallpaper for Your Home

Whether you’re drawn to elegant florals, dramatic murals, or modern geometrics, wallpaper is one of the most impactful ways to express your personal style. British homeowners continue to embrace wallpaper across bedrooms, bathrooms, kitchens and more—bringing warmth, personality, and design flair into every corner. And with easy-to-apply options like paste the wall wallpaper, transforming your space has never been more accessible.

Ready to get inspired? Explore our full wallpaper collection, use our visualiser tool for instant quotes, and take the first step towards creating a space that truly reflects your style.